NIFL and TicketCo renew partnership
The Northern Ireland Football League (NIFL) and TicketCo have renewed and extended their partnership for another three years.
The relationship, which has already been in place for two years, is built around NIFL's ambitions to grow the league, understand every fan and increase attendances, with TicketCo's role being to help deliver all three as a long-term partner to the league.
The Northern Ireland Football League has a strong recent record of growth, with attendances at Premiership games having risen a huge 103% over the last ten years.
Future growth means building the profile, reach and commercial strength of the BOYLE Sports Premiership, BOYLE Sports Championship and BetMcLean Cup.
With half the BOYLE Sports Premiership now on their platform, TicketCo plans to expand into the BOYLE Sports Championship, as well as supporting the growth of the Women's game.
TicketCo will also be the official ticketing partner to the NIFL BetMcLean Cup Final at the National Football Stadium at Windsor Park.
“We're delighted to be extending our partnership with TicketCo,” said Regan McFarand, Head of Partnerships at the NI Football League.
“Over the past two seasons, the relationship has gone from strength to strength, with more than half of the BOYLE Sports Premiership clubs now using the platform. These clubs are seeing real benefits from TicketCo's technology, enabling them to better understand their supporters, enhance the fan experience and drive attendance growth.”
David Kenny, VP UK and Ireland at TicketCo, added: “This has always been about more than ticketing.
“NIFL and TicketCo share the same values and the same vision for Northern Irish football: a league that grows at every level, where every fan is understood and every ground is fuller. We see ourselves as a development partner to the league, not just a supplier, and that is a long-term job.
“This renewal says we are both committed to doing it together.”
TicketCo currently works with six clubs in the BOYLE Sports Premiership: Ballymena United, Cliftonville, Coleraine, Dungannon Swifts, Larne and Limavady United.
For more information on TicketCo, go to: https://ticketco.io/